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She seeks to please her Sugardaddy by being available for him, sweetening his spare time and sharing his luxury lifestyle."She seeks to learn from him and advance her knowledge about life, business, culture and more - while earning some pocket money to pay off her college tuition or debt." The advertising campaign will target more than 12 universities for next three months and CEO Sigurd Vedal claims 75 per cent of of new signups are women, many of whom are aged between 18-26."But me and my friends would never turn to prostitution in order to reduce that, and these sorts of websites are tantamount to that - it's exploitative and wrong." On their website the Norwegian company describes itself as a "sugar daddy and sugar baby dating site" but has been accused of encouraging prostitution and preying on the financial insecurity of students.The site reads: "Sugardaddies are wealthy, established gentlemen who may already have a wife and family, however, their busy lifestyle and years of marriage mean the spark and magic is all but gone.A total of five giant billboards are doing a tour of universities in an aim to get 100,000 British students to sign up by the end of the year.The huge adverts for Rich Meet Beautiful, which appear to be poorly translated, show a couple cuddling with the caption "romance, passion and no student loan, go out with a sugar daddy".
Our research shows there is a large demand for sugar dating in the UK.The process probably sucks for a lot of you, but I guarantee that the other side (debt freedom in general) is one of the coolest accomplishments you’ll have in life.A SHAMELESS dating site is encouraging young female students to date older rich "sugar daddies" so they can pay off their student loan Cash-strapped students are told a "sugar daddy" will pamper and spoil them as well as help to further their studies and earn them some extra pocket money and life experience.It should be illegal for these perverts to pray on youngsters like this."University is expensive, we all know that, and I'm in a massive amount of debt.